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The Latest Wave to Hit Whole Grain Innovation is Ancient
ConAgra Mills Introduces New Line of Ancient Grain Flours at International Baking Industry Expo

ORLANDO – October 7-10, 2007 – With interest in whole grains running at a heightened pace, commercial bakeries, food manufacturers and foodservice culinarians are exploring unique flavor combinations to optimize the appeal, nutritional profile, functionality and sensory properties of their food and beverage formulations. From whole grain orzo to fiber-infused yogurts, this changing landscape has spurred ConAgra Mills to reintroduce an exciting collection of exotic, specialty grains from far-off places that boast irresistible appeal. They're called Ancient Grains, and for millennia, they provided the nutritional and culinary basis for cultures from the ancient Andes, Middle East, West Africa and beyond.

Thanks to ConAgra Mills' new line of Ancient Grains flours, multigrain blends and eye-catching seed inclusions—debuting at the 2007 International Baking Expo (IBIE), held from October 7-10 in Orlando, Florida—product developers can incorporate these long-lost grains into their next-generation product formulations. There's nothing old-fashioned about the taste-tempting flavors, textures and undisputed nutritional credentials of grains like amaranth, millet, quinoa, sorghum and teff. IBIE attendees can taste why indigenous peoples prized Ancient Grains for centuries—and why Western nutritionists, culinary professionals and consumers alike are seeking out their captivating flavors and back-to-basics nutrition anew. Visit IBIE Booth #4708 to experience the flavors, personalities and possibilities of Ancient Grains.

A Healthful Heritage
The health benefits of formulating with Ancient Grains are undeniable. With more fiber, phytonutrients, vitamins and minerals than their conventional counterparts—and with a protein quality rivaling what you'd find in a juicy steak—Ancient Grains make the smartest choice for improving the nutritional profile in everything from a whole-grain muffin mix to an artisanal, Parisian-style boule. And if the health dividends are not enough, one taste of an amaranth loaf's peppery zip, the nutty appeal of a quinoa cookie, or the robust character of a pizza crust made with teff will seal the deal. No matter where you use them, Ancient Grains will deliver a novel, hearty texture and wholesome taste.

Bringing the Wisdom of the Ancient to Tomorrow's Products
Tapping the wisdom of the ancients doesn't mean sacrificing 21-century product forms or functionality, either—at least not when formulating with ConAgra Mills' Ancient Grains. These 100% whole-grain flours and value-added ingredients are just as reliable, consistent, and practical for use in today's baking operations as are any other products you source. And ConAgra Mills' Ancient Grain flours are totally gluten- and allergen-free, putting them in step with today's consumers' most pressing special needs. With kosher certification and organic-certified options, as well, there's no niche that Ancient Grains can't fit.

ConAgra Mills offers four ingredient platforms of individual and multigrain blends and distinctive flavor profiles for inspiring next-generation whole grain product development:

ConAgra Mills Ancient Grain Flours (100% whole grain)

  • Amaranth Flour
  • Sorghum Flour
  • Millet Flour
  • Quinoa Flour
  • Teff Flour

ConAgra Mills Multigrain Flour (100% multigrain whole grains)

  • 5-grain flour including amaranth, millet, quinoa, sorghum and teff
  • 9-grain flour including amaranth, millet, quinoa, sorghum, teff, rye, oat, Ultragrain® whole wheat flour and Sustagrain® barley

ConAgra Mills Flour with Ancient Grains (55% multigrain whole grains; 45% premium enriched white flour)

  • 1:1 mix-and-go flour made with 6-grains including amaranth, millet, quinoa, sorghum, teff and Ultragrain whole wheat flour blended with Kyrol® refined wheat flour
  • 1:1 mix-and-go flour made with 9-grains including amaranth, millet, quinoa, sorghum, teff, rye, oat, Ultragrain whole wheat and Sustagrain barley

ConAgra Mills Coarse 8-Grain and Seed Inclusion with Flax

  • 8-whole grain and seed mixture is made with crushed wheat, chopped rye, millet, Sustagrain barley flakes, cornmeal, chopped oats, flax and sunflower seeds

ConAgra Mills offers the broadest portfolio of whole grains in the industry, including proprietary value-added products designed to meet consumer needs. For more information about ConAgra Mills whole grain products, please call your sales representative, (800) 851-9618 or visit us at www.conagramills.com.

For more information, please contact:
Jeff Mochal
Director, Corporate Communications
ConAgra Foods, Inc.
One ConAgra Dr.
Omaha, NE 68102
402.595.7825
Jeff.Mochal@conagrafoods.com
    Rachel Hermansader
415.984.6175
Rachel.Hermansader@ketchum.com
www.ketchum.com

About ConAgra Foods, Inc.

ConAgra Mills is a food ingredients brand of ConAgra Foods Inc. (NYSE: CAG). ConAgra Foods is one of North America's largest packaged food companies, serving grocery retailers, restaurants and other foodservice establishments, and also supplying a portfolio of ingredients to food manufacturers. Popular ConAgra Foods brands include: Angela Mia, Banquet, Chef Boyardee, ConAgra Mills, Egg Beaters, Gilroy Foods, Healthy Choice, Hebrew National, Hunt's, Lamb Weston, Marie Callender's, Orville Redenbacher's, PAM, Spicetec and many others. For more information, please visit www.conagrafoods.com.

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